Tuesday, 13 December 2011

Manchester's Creative Magnetism

by Nahuel Berger-North, junior account executive at Tangerine PR


I love Manchester. I really do. In such a bustling, dynamic and friendly city there's so much to absorb, to enjoy and to experience. I love the sense of presence and personality. From the characteristic railway lines that cut through the city centre, to the red brick buildings of Manchester's industrial past, it’s a city that has made its stamp on the world.

My lovely colleagues at Tangerine often ask: “Why did you decide to leave Edinburgh and come to Manchester?” True, Edinburgh’s a beautiful city and one of the most spectacular in the world. But, after living in and around the Scottish capital for most of my life I was eager to try somewhere new - somewhere lively with a real creative buzz.

Manchester was my first port of call. And my reasons? Well, Manchester is arguably the fastest growing creative city in the country, which is why people like me are flocking here. What's more, the drive to develop and cultivate young talent in the city’s creative sectors is inspiring.

Take the Manchester Masters programme, which was originally conceived by our very own Sandy Lindsay, MD of Tangerine PR. The year-long programme offers graduates the chance to experience four marketing-based placements in agencies and businesses in Manchester. The various Manchester based work placements help graduates from around the country sample life in the city’s creative sector for a year, encouraging talent to stay in the city. The scheme provides valuable experience and a helping hand on the career ladder.

For me, joining the team at Tangerine PR and moving to Manchester is proving to be a perfect platform to kickstart my career in the creative sector. After just three months, I've already learned so much and have been busy writing press releases, case studies and features, selling-in stories, brainstorming ideas for clients, and discovering trending developments in the media. And that's just the tip of the iceberg! No day is ever the same and that’s really refreshing. To work in the fast-paced and energetic creative sector in an age where information travels at electric speed is truly exciting. And it's great to be part of such a bright, talented and award-winning team too.  So don't stand on the sidelines. Come and join the Manchester creative revolution. Over to you!

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