A Little Bit of Good News Goes a Long Way...

By Claire Gamble, junior account manager, Tangerine PR

What a year it’s been already! The UK Government’s debt has risen to a record £1 trillion; gyms are ripping off poor families, some film that doesn’t even have any speaking in it has been nominated for Best Picture at the Academy Awards (AND it’s not even in colour, what do they think it is – the olden days??); Katy Perry has stopped following Russell Brand on Twitter and to top it all off, 2012 is going to be the end of the world. Happy bloomin’ new year.

Pah – well, I think you’re all humbugs.

Yes, it’s January and we’re all still getting over the merriment and expense of Christmas (it could be worse, at least you’re not in £1 trillion of debt...), yes it’s a bit rainy and miserable out there (in Manchester, at least), and yes there is the worst economic crisis EVER going on (well, we could all do with saving a bit of dosh anyway), but stop right there – it’s not all bad news y’know, and at Tangerine PR we’re trying hard to share some of the good.

In the B2B team, we started working with Stockport-based building and maintenance company, FT Finley, in September 2011 and the account has been quickly going from strength to strength. It can sometimes take a couple of months to get the ball rolling with new clients as you start introducing them to the media – however, local newspapers, regional business titles and national trade publications have been immediately receptive to FT Finley and the news that we have been generating for them. From new appointments to contract wins, from company profiles to employee interviews, the press can’t get enough of FT Finley.

So what is the appeal of this Stockport-based company? Well, in my opinion it’s because the company is brimming with good news. The construction industry has been one of the worst affected by the economic crash and just this week there were reports that 10,000 construction jobs in the North West could be at risk over the next 12 months.

The media and public are crying out for some good news! And the, er, good news is.... that there is good news out there! FT Finley’s new appointments and contract wins are not only fantastic news for the region, but for the UK construction industry as a whole. These stories tell us that it’s not all doom and gloom – there are companies doing well, there are jobs to be had and there are businesses investing in the local economy. And by counting up all of the pieces of coverage we’ve achieved over the last few months – it just goes to show how a bit of good news goes a long way indeed.